A fresh New Beginning

Soon or later brands need a refresh. A new perspective that walks along with the personality of what you’re building. How you look needs to show at the first glance who you are.

The visitor in your website needs to know without any doubt from the moment your web is open, what are your services, products or your business and it is important to add to this, your personal mark. The kind of things that makes you different from the competitors.

From the moment we start to this point, our visions, values and general knowledge change a lot. That’s the reason why one day, we started to feel uncomfortable with the colors, design, images and even the copywriting.

All the items mentioned before, didn’t fit well with this new “us”. This new version of our brand has a new vision of the technology environment and puts the eyes and focus on a topic: Web 3.

The world is evolving and with it, the brands and businesses need to change and adapt their services to bring solutions for these new problems.

All of this is just an introduction to this new version of us: Inursites 2.0.

We were born in 2020 like a startup focused on web design, content creation, and social media services. But in the path and two years later. Like warriors we have scars that talk about our battles. In this case, projects in our background, we decided to make a change.

This change may have been a few things, but instead, we change everything, and start over the website from scratch.

Lots of work to do, but we are sure this is the right path to make it:

• We keep the same name, with the difference of the “.io” at the end of the website’s name. It is a small change but this new domain walks along with the new brand.
• We change the light tones by a Dark theme.
• Like you noticed, the last logo was so formal, that’s why the new one has more personality and sympathy. A digital astronaut that travels around the internet landing on newborn domains to build and grow a website.
• We reduce the amount of service in just three. We thinked it is better for the visitor or client to have a short list of services. So, in just a glance they know what we do and the floor price to start working together.
• We change our copywriting and with it our tone to talk with the visitor. In the previous version of the web, we used a tone so formal. This time we decided to change by a not formal tone to getting close to the visitor, avoiding technical vocabulary.
• Last but not least, we change the language. In these two years the majority of our audience was people who don’t speak Spanish, so this time we changed the main language to english. This doesn’t mean we forget our Spanish audience, we just need to choose a main language and thinking in our list of clients, English wins the poll.

To end, if you reach this part, thank you for your time, this is just a greeting, we go back soon with a lot of energy, content, ideas, and projects to share it with the community. Stay close to us to receive our latest news.

See you in the next post!